Role:Web Design & Usability Course, Low and High-Fidelity Wireframes, Design Sprints

Description:The primary purpose of this project was to design a landing page for the Anthony the Chef that would help engage and return visitors to the website. In addition, the site should prompt visitors to submit their recipes by filling out the form. Also, it should include other engaging content such as food quizzes and newsletter subscription to increase return rate. The final landing concept included a hero banner with call-to-action, weekly recipes, recipe collection with filter for sorting recipes by various parameters, food facts, and popular recipes sidebar blocks.

Tools:

• Low Fidelity Prototyping in Adobe XD
• High Fidelity Wireframes in Adobe XD
• Guidelines

Accomplishment:A high-fidelity wireframe of landing page for desktop, tablet, and mobile screen with design guidelines that describes fonts, grids, UI elements, and colour scheme use.